Which of the following statements about dates that affect purchases of advertising in magazines is true?
A) The in-hand date is the date printed on the magazine cover.
B) The closing date is when the publisher needs all ad materials.
C) The on-sale date typically coincides with the closing date.
D) The cover date is the date the magazine is actually issued.
E) The cover date and the on-sale date are synonymous.

Question

Quizplus · Accepted Answer

The closing date is the date when the publisher needs all ad materials, which is important for advertisers to know in order to ensure their ads are included in the upcoming issue. The in-hand date is the date by which subscribers should receive their copy, the cover date is the date the magazine is issued, and the on-sale date is when the magazine is available for purchase in stores. The on-sale date is typically a later date than the closing date, as there is time needed for printing and distribution. The cover date and on-sale date are not synonymous, as they may differ by several weeks or even a month.

Which of the Following Statements About Dates That Affect Purchases