During a drought in the southeastern United States,marketing campaigns were implemented to encourage consumers to use less water by increasing rates and issuing fines to those who used more than their fair share.A marketing effort such as this would best be classified as

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This marketing effort is aimed at reducing the demand for a product or service due to a shortage in supply, which is known as demarketing. The campaign aimed to discourage excessive water use through fines and higher rates. It is not market segmentation since it is not dividing the market into smaller groups to target specific needs or characteristics. It is not eco-marketing since the campaign is not promoting environmentally friendly products or services. It is not ethical marketing since this is not about promoting ethical values or behavior. Lastly, it is not cause marketing since it is not supporting social causes or charities through product sales.

During a Drought in the Southeastern United States,marketing Campaigns Were