What type of strategy is being used by a website like www.CNNMoney.com when it describes itself as "a one-stop destination covering everything a small-business owner needs to know" in order to associate itself with benefits that are important to small business owners?

Question

Quizplus · Accepted Answer

The strategy being used is positioning, which involves creating a distinct image and identity for a brand in the minds of its target customers. In this case, CNNMoney is positioning itself as a comprehensive resource for small business owners by associating itself with the benefits that are important to them.

Option A (market penetration) refers to increasing sales of existing products in existing markets, which is not relevant in this context.

Option B (target differentiation) refers to the process of identifying and appealing to specific segments within a market, which may be a component of the overall positioning strategy, but is not the primary focus here.

Option D (market segmentation) refers to dividing the market into distinct groups based on characteristics such as demographics or behavior, which may be a component of the overall targeting strategy, but is not the primary focus here.

Option E (sales promotion) refers to short-term marketing tactics designed to increase sales, which is not relevant in this context.

What Type of Strategy Is Being Used by a Website