Companies that are most likely to succeed in the development and introduction of new products typically are characterized by all of the following EXCEPT:
A) establishing an environment conducive to achieving new-product objectives.
B) making the long-term commitment needed to support innovation and new-product development.
C) capitalizing on experience to achieve and maintain competitive advantage.
D) using a company-specific approach, driven by corporate objectives and strategies, with a well-defined new-product strategy at its core.
E) introducing ten new products every year.

Question

Quizplus · Accepted Answer

Introducing a specific number of new products each year is not one of the factors identified for success.

Companies That Are Most Likely to Succeed in the Development