Kathy purchased an Amazon Kindle e-book reader as soon as they came onto the market.She paid $399 for the product,which she bought the first day it was released.Kathy works in Information Technology and is always looking for new electronic products to buy.She would best be described as a(n):
A) early adopter
B) early majority
C) innovator
D) diffusers
E) lead consumer

Question

Quizplus · Accepted Answer

Innovators make up the first 2.5 percent of all those who adopt the product,are well-educated,venturesome,have higher incomes,and are self-confident.

Kathy Purchased an Amazon Kindle E-Book Reader as Soon as They