_____ involves determining which sales prospects have a recognized need,buying power,and receptivity and accessibility.

Question

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Lead qualification involves assessing potential customers to determine if they have a recognized need for the product or service being offered, if they have the buying power to make the purchase, and if they are receptive and accessible to communication from the salesperson. This is an important step in ensuring that sales efforts are directed towards the most promising prospects. When a prospect shows interest in learning more about a product,the salesperson has the opportunity to follow up,or qualify,the lead to determine if the prospect has a recognized need and buying power.

_____ Involves Determining Which Sales Prospects Have a Recognized Need,buying