Brand name products appeal particularly to which of the following groups?
A)Older consumers
B) Black/African American consumers
C) Women
D)Native Americans

Question

Quizplus · Accepted Answer

Brand name products appeal particularly to Black/African American consumers due to various socio-cultural factors including perceptions of quality, status, and identity affirmation. This preference can be influenced by historical contexts, marketing strategies targeted at specific demographics, and the role of brands in signaling social status or belonging.

Brand Name Products Appeal Particularly to Which of the Following