Question 1

In terms of social class in the media, which of the following statements is not true?
A)Today class differences are not an issue in the media.
B)The poor are seldom given much coverage and when they are, they are blamed for causing their situation
C)The middle class is often portrayed as being responsible for providing for the lower class
D)The upper class is over represented in most media.

Accepted Answer

Today, class differences are still a predominant issue in the media, and various studies have shown that the representation of different social classes in the media is disproportionate. The poor are often stigmatized, blamed for their circumstances, and portrayed negatively, while the middle class is often portrayed as the norm, and the upper class is idealized and presented as powerful and successful. Therefore, statement A is not true.

Question 2

Multicultural markets provide business opportunities because
A)They are growing in size and number.
B)These markets have increasing disposable income.
C)People are living longer.
D)All of the above are reasons that these markets are attractive to businesses

Accepted Answer

Multicultural markets are attractive to businesses because they are growing in size and number, which represents a large and growing customer base. Additionally, these markets often have increasing disposable income, which means that they have more money to spend on goods and services. Lastly, people in these markets are often living longer, which means that they will continue to be an important customer base for years to come.

Question 3

Asian Americans as a group tend to have a communication style that could be described as
A)Indirect
B)Animated
C)Emotionally expressive
D)Direct

Accepted Answer

Asian Americans tend to have an indirect communication style, meaning they imply or suggest things rather than stating them directly. This may be due to cultural values placed on harmony and respect for hierarchy.

Question 4

Why are many organizations now moving responsibility for diversity programs out of Human Resource departments?
A)Because Human Resource personnel do not know diversity law.
B)Because Human Resource departments tend to be staffed mostly by women
C)Because diversity should be considered as a strategic not just a legal issue
D)Because diversity is not as important as a business issue as it once was in most organizations

Accepted Answer

Diversity should be viewed as a strategic issue for an organization, rather than just a legal issue, and therefore it is important to have individuals or departments that specialize in this area specifically. Moving responsibility for diversity programs out of HR departments can allow for greater focus and attention to be given to diversity and inclusion initiatives throughout the organization. It is not necessarily because HR personnel do not know diversity law or because HR departments are staffed mostly by women, and diversity should still be considered an important business issue for organizations.

Question 5

In the media, women are often depicted
A)As having more power than men.
B)Realistically.
C)As being more beautiful, thin and sexy than in real life.
D)As strong role models for young women.

Accepted Answer

Women are often depicted in the media as being unrealistically thin, beautiful and sexy, which can lead to body image issues and low self-esteem for women who do not fit these unrealistic standards.

Question 6

Which of the following makes employee resource groups (ERGs) different from affinity groups?
A)ERGs do not offer personal support for individuals.
B)ERGs are tied more closely to the mission of the organization and to utilizing diversity as a business resource.
C) ERGs must hold their meetings on workers' personal time while affinity groups can meet on company time.
D)Affinity groups are formed by people of similar races, while ERGs can be for any social identity.

Accepted Answer

Employee resource groups (ERGs) are tied more closely to the mission of the organization and utilizing diversity as a business resource, while affinity groups are formed based on a shared identity or interest. ERGs may also offer personal support in addition to their professional development goals. ERGs can be formed based on any social identity, not just race. There is no requirement for ERGs to hold their meetings on workers' personal time, as this can vary depending on the company's policies.

Question 7

Why is improving one's ability to communicate well with people from different cultures in the U.S. workplace so important today?
A)Because the United States is becoming increasingly heterogeneous.
B)Because of the increase of global technology
C)Because of immigration to the United States.
D)All of the above are valid reasons to improve one's intercultural communication skills.

Accepted Answer

All of the options listed - the increasing diversity of the United States, the prevalence of global technology, and immigration to the country - make it essential for individuals to develop strong intercultural communication skills in order to succeed in the US workplace.

Question 8

Which of the following is true about the boards of the major corporations in the United States?
A)The members are still predominately male and white
B) The membership is racially proportionate to that of the general population
C)Women hold 40% of the board seats on the Fortune 500 company boards
D)All of the above are true

Accepted Answer

Despite some progress in recent years, the boards of major corporations in the United States are still predominately male and white. According to a 2020 report by the Alliance for Board Diversity, women hold only 22.6% of board seats on Fortune 500 Company boards and minorities hold only 34%. Therefore, choices B and C are incorrect.

Question 9

To be effective, Chief Diversity Officers should
A)Report to the President or to someone on the corporate level.
B)Control sufficient financial and people resources to accomplish the diversity goals of the organization.
C) Function as a change agent for the organization.
D)Do all of the above.

Accepted Answer

To be effective, Chief Diversity Officers should report to the President or someone on the corporate level to have the authority to make decisions company-wide. They should also control sufficient financial and people resources to accomplish the diversity goals of the organization. Additionally, they should function as a change agent for the organization, leading efforts to create a more diverse and inclusive workplace culture. By doing all of the above, Chief Diversity Officers can make a significant impact and drive real change in an organization.

Question 10

Brand name products appeal particularly to which of the following groups?
A)Older consumers
B) Black/African American consumers
C) Women
D)Native Americans

Accepted Answer

Brand name products appeal particularly to Black/African American consumers due to various socio-cultural factors including perceptions of quality, status, and identity affirmation. This preference can be influenced by historical contexts, marketing strategies targeted at specific demographics, and the role of brands in signaling social status or belonging.

Question 11

Asian Americans from India represent an attractive target market because
A)They are more affluent and better educated that many other segments.
B) They have more children than other groups.
C) They are the fastest growing minority group in the U.S.
D)They spend more of their disposable income than other minority groups.

Accepted Answer

The statement mentions that Asian Americans from India are more affluent and better educated than many other segments, which makes them an attractive target market due to their higher purchasing power and potential for brand loyalty. The other options are not supported by the given statement.

Question 12

Why is the following statement false? You can easily figure out how to communicate with your co-workers as long as you know their ethnicity.
A)This statement assumes that all people from a culture have the same communication style and patterns.
B)This statement does not take into account the saliency or importance of various factors on these co-workers' communication styles.
C)This statement does not factor in individuals' socialization and life experiences.
D)All of the above are reasons that one cannot generalize about how other's will communicate just because they belong to a certain ethnic group.

Accepted Answer

All of the above are reasons that one cannot generalize about how others will communicate just because they belong to a certain ethnic group. Communication is influenced by many factors, including individual experiences, personalities, and socialization, making it impossible to assume that someone will communicate in a particular way based solely on their ethnicity.

Question 13

In Hispanic cultures important decisions tend to be made
A)Top down
B)After consulting with others, especially family members
C)By the oldest relative
D)By the mother

Accepted Answer

In Hispanic cultures, important decisions are usually made after consulting with others, especially family members. This is because family is highly valued and plays a significant role in the individual's life. Hence, it is common to seek the opinion and advice of family members before arriving at a decision.

Question 14

Issues with diversity and the media include all but which of the following?
A)There has been an increase in minority media outlets
B)Youths are underrepresented in today's media.
C)Males are over represented in today's
D)LGBT characters are often stereotypically portrayed

Accepted Answer

The statement "There has been an increase in minority media outlets" indicates that diversity is being addressed to some extent in the media. B, C, and D are all issues with diversity and the media, including underrepresentation of youths, overrepresentation of males, and stereotypical portrayal of LGBT characters.

Question 15

Which of the following market segments spends the most on internet purchases?
A) Teenage consumers
B) Hispanic consumers
C)Older consumers
D)Male consumers

Accepted Answer

Older consumers tend to have higher purchasing power and are more likely to shop online than other age groups. Additionally, they are more comfortable using technology and have grown accustomed to online shopping, making them a prime market segment for internet purchases.

Question 16

According to the author, which of the following is not one of the leadership roles in terms of organizational diversity?
A)The board
B)The corporate attorney
C)The Chief executive officer (CEO)
D)The Chief Diversity officer (CDO)

Accepted Answer

The corporate attorney is not considered a leadership role in terms of organizational diversity. The board, CEO, and CDO are all important leadership positions for promoting diversity and inclusion within an organization.

Question 17

What percentage of the U.S. workforce is estimated not to be fluent in English?
A)10%
B)23%
C)31%
D)5%

Accepted Answer

According to the U.S. Department of Labor, approximately 23% of the U.S. workforce is not fluent in English.

Question 18

Purchases by members of the LGBT market are often influenced by
A) Knowing that a company is gay-friendly.
B) Brand loyalty
C) Company sponsorship of LGBT events
D)All of the above.

Accepted Answer

Purchases by members of the LGBT market are often influenced by a combination of factors, including knowing that a company is gay-friendly, brand loyalty, and company sponsorship of LGBT events. All of these factors can impact the buying decisions of LGBT consumers, making D the best answer.

Question 19

Concerning the media, which of the following reinforce stereotypes?
A)Ownership and control of most electronic media is limited to a small number of organizations
B)There is minimal diversity within the ranks of the employees of the mass media.
C)There is a lack of racial diversity within advertising agencies.
D)All of these are reasons that media messages may foster stereotypes.

Accepted Answer

All of the choices listed reinforce stereotypes. Limited ownership and control of electronic media by a small number of organizations can result in a narrow range of perspectives and biased portrayals. Minimal diversity in the ranks of employees can contribute to narrow perspectives and reinforce implicit biases. A lack of racial diversity within advertising agencies can result in a failure to accurately represent diverse populations in advertising campaigns.

Question 20

The media contribute to the perpetuation of stereotypes by
A)Treating all members of a group as though they are the same.
B)Emphasizing negative perceptions about those groups.
C)Emphasizing stereotypical behaviors.
D)a, b, & c

Accepted Answer

The media contributes to the perpetuation of stereotypes by treating all members of a group as though they are the same, emphasizing negative perceptions about those groups, and emphasizing stereotypical behaviors. This results in reinforcing widely held but inaccurate beliefs about a particular group, leading to discrimination and prejudice against that group.

Introduction

In terms of social class in the media, which of the following statements is not true?

Multicultural markets provide business opportunities because

Asian Americans as a group tend to have a communication style that could be described as

Why are many organizations now moving responsibility for diversity programs out of Human Resource departments?

In the media, women are often depicted

Which of the following makes employee resource groups (ERGs) different from affinity groups?

Why is improving one's ability to communicate well with people from different cultures in the U.S. workplace so important today?

Which of the following is true about the boards of the major corporations in the United States?

To be effective, Chief Diversity Officers should

Brand name products appeal particularly to which of the following groups?

Asian Americans from India represent an attractive target market because

Why is the following statement false? You can easily figure out how to communicate with your co-workers as long as you know their ethnicity.

In Hispanic cultures important decisions tend to be made

Issues with diversity and the media include all but which of the following?

Which of the following market segments spends the most on internet purchases?

According to the author, which of the following is not one of the leadership roles in terms of organizational diversity?

What percentage of the U.S. workforce is estimated not to be fluent in English?

Purchases by members of the LGBT market are often influenced by

Concerning the media, which of the following reinforce stereotypes?

The media contribute to the perpetuation of stereotypes by