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A Descriptive Research Design May Not Be the Most Appropriate

Question 2

Multiple Choice

A descriptive research design may not be the most appropriate choice in which of the following situations?


A) When the research objective is to describe characteristics of an existing market situation
B) When the research objective is to evaluate current marketing mix strategies
C) When the research objective is to determine the when, where, and how for the target population
D) When the research objective is to identify relationships between variables
E) When the research objective is to gain an insight into the deeper emotions or feelings behind a purchase decision

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