While giving responses to a survey, a respondent discovered that the interviewer nodded her head whenever he expressed a favorable opinion about the issue being discussed. Sensing that the interviewer wanted to hear positive things, he started distorting his responses to please the interviewer. This major disadvantage of the person-administered surveys is referred to as:
A) response adaptability.
B) rapport response.
C) interviewer-respondent interaction error.
D) interviewer projection.
E) respondent desirability bias.
Correct Answer:
Verified
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