Mall-intercept interview may be more desirable than in-home interviews in many situations. Which of the following is NOT a strength of the mall-intercept interview method?
A)Mall-intercept interviews are less expensive.
B)Mall-intercept interviews take less time to complete.
C)Interviewers spend less time traveling using the mall-intercept method.
D)Mall patrons are more likely to be representative of the target population.
E)Researchers spend little time or effort in securing a person's agreement to participate in the mall-intercept interview.

Question

Quizplus · Accepted Answer

Mall patrons are not necessarily representative of the target population, as they may not reflect the diversity or characteristics of the broader population being studied.

Mall-Intercept Interview May Be More Desirable Than In-Home Interviews in Many