John is trying to determine if secondary research will add value in given situations or not. He lists the following five situations. In which of these situations, secondary research is likely to be the least helpful?
A)Use existing customer base to identify significant characteristics of potential customers
B)Determine the level of customer satisfaction with the company's new product
C)Identify problems or requirements of specific customer groups
D)Provide internal support data for the company
E)Development of planning tools for successful strategic planning

Question

Quizplus · Accepted Answer

Secondary research is least helpful in determining customer satisfaction with a new product because it typically involves analyzing existing data, which may not reflect current customer opinions or experiences with a new product. Primary research methods, such as surveys or interviews, are more suitable for gathering up-to-date customer feedback.

John Is Trying to Determine If Secondary Research Will Add