Consumer panels, as a commercial data collection method:
A)use a rigorous data collection approach.
B)cost higher than primary data collection methods.
C)primarily measure media consumption habits as opposed to product or brand consumption.
D)measure product and brand movement directly at the point of sale.
E)generate information on effectiveness of shelf space and POP displays.

Question

Quizplus · Accepted Answer

Consumer panels use a rigorous data collection approach by systematically gathering data from a selected group of consumers over time to track their purchasing habits and preferences.

Consumer Panels, as a Commercial Data Collection Method