John is getting ready to conduct a store audit. He makes a list of key variables measured in a store audit. Which of the following is NOT one of them?
A)Beginning and ending inventory levels
B)Sales receipts
C)Point-of-purchase displays
D)Consumer attitudes toward store displays
E)In-store promotions

Question

Quizplus · Accepted Answer

Beginning and ending inventory levels, sales receipts, point-of-purchase displays, and in-store promotions are all key variables measured in a store audit. However, consumer attitudes toward store displays is not a variable that is typically measured in a store audit. Consumer attitudes may be measured through other research methods such as surveys or focus groups.

John Is Getting Ready to Conduct a Store Audit