Constructs
A)are an observable item used as a measure on a questionnaire.
B)have concrete properties and are measured directly.
C)are associations between two or more variables.
D)are used to calculate media efficiency.
E)are an unobservable concept measured by a group of related variables.

Question

Quizplus · Accepted Answer

Constructs are unobservable concepts, such as attitudes or emotions, that are measured by a group of related variables. A construct cannot be directly observed or measured, but its existence can be inferred from patterns of responses on multiple variables that are believed to be related to the construct.