One of the difficulties in measuring the effectiveness of IMC efforts is the ______________,where consumers do not act immediately after receiving a marketing communication.

Question

Quizplus · Accepted Answer

The lagged effect refers to the delay between when a consumer receives a marketing communication and when they take action in response. This makes it difficult to accurately measure the immediate effectiveness of IMC efforts, as some actions may not occur until much later.

One of the Difficulties in Measuring the Effectiveness of IMC