Sometimes consumers have second thoughts after buying goods that are expensive,infrequently purchased,or associated with a high level of risk.This is an especially critical time for marketers,as their customers are dealing with
A) criteria reevaluation.
B) buyer's remorse.
C) competitive leverage.
D) purchase uncertainty.
E) consumer vulnerability.

Question

Quizplus · Accepted Answer

Buyer's remorse is the feeling of regret or guilt after making a purchase. It is common for consumers to experience this after buying expensive or high-risk products. Marketers need to empathize with their customers and provide support and reassurance during this critical time.

Sometimes Consumers Have Second Thoughts After Buying Goods That Are