A consumer's external social environment includes
A) impulse,habitual,and limited problem-solving processes.
B) functional and psychological needs.
C) universal,retrieval,and evoked sets.
D) cognitive,affective,and behavioral environments.
E) family,reference groups,and culture.

Question

Quizplus · Accepted Answer

The external social environment of a consumer includes family, reference groups, and culture. These external factors influence the consumer's behavior and decision-making process. The other options listed do not pertain to the consumer's external social environment.

A Consumer's External Social Environment Includes