Imagine that you are in a gourmet food store choosing your favorite "comfort" food instead of being in a classroom taking this test.Notice the packaging,colors,labels,even the fonts used on labels.All of these efforts are part of the marketer's:
A) value-based promotions.
B) market segmentation.
C) positioning strategy.
D) customer excellence strategy.
E) target market.

Question

Quizplus · Accepted Answer

The packaging, colors, labels, and fonts used on the labels are all efforts made by marketers to position their products in a certain way in the minds of consumers. The positioning strategy is a key element of the overall marketing mix and involves creating a distinct image for the product in order to differentiate it from competitors and create a unique value proposition for the target market. Market segmentation, customer excellence strategy, and target market are all important factors in developing an effective marketing strategy, but they do not specifically relate to the efforts made in packaging and labeling of products. Value-based promotions may be used to reinforce the positioning strategy, but they are not the primary focus of the packaging and labeling.

Imagine That You Are in a Gourmet Food Store Choosing