Laura is reviewing sales data after a recent in-store promotion of her company's diet products.The data show success in some stores and limited response in others.Laura will probably next review the company's:
A) financial statements,to investigate current and past profits.
B) brand awareness study,to assess national levels of awareness.
C) implementation programs,to see if the promotion was handled consistently in the different stores.
D) results for other product lines,to see how important diet products are to the firm.
E) analysis of national diet trends,to predict future sales levels.

Question

Quizplus · Accepted Answer

Since the promotion had varying levels of response in different stores, Laura should review the implementation programs to see if the promotion was handled consistently in all stores. This will help her identify any discrepancies or issues in the execution of the promotion that contributed to the varying results. Reviewing financial statements, brand awareness studies, results for other product lines and analysis of national diet trends may all be useful, but they are not the most relevant in this case.

Laura Is Reviewing Sales Data After a Recent In-Store Promotion