When discussing the marketing planning process,STP stands for:
A) Strategies,tactics,and plans.
B) Strategize,target,and promote.
C) Segmentation,targeting,and positioning.
D) Situation analysis,trend spotting,and planning.
E) Sustaining,trending,and positioning.

Question

Quizplus · Accepted Answer

STP stands for Segmentation, targeting, and positioning. This is a crucial part of the marketing planning process, where a company identifies the different segments of consumers, chooses the segment(s) they want to target, and develops a strategy for positioning their product or service in a way that appeals to that particular segment.

When Discussing the Marketing Planning Process,STP Stands For