The first objective in the Evaluate Performance phase of the marketing planning process is to:
A) determine whether to raise or lower prices.
B) adjust advertising allocations.
C) find ways to cut costs.
D) review implementation programs and results using metrics.
E) consider changing the target market.

Question

Quizplus · Accepted Answer

The first objective in the Evaluate Performance phase of the marketing planning process is to review implementation programs and results using metrics. This involves analyzing data and metrics to determine how well the marketing plan performed against its objectives, and to identify areas for improvement. The other options (A, B, C, and E) may be considered at this stage but are not the primary objective of this phase.

The First Objective in the Evaluate Performance Phase of the Marketing