Marketing enriches society by:
A) focusing solely on maximizing profits.
B) encouraging employees to participate and invest in socially responsible activities and charities.
C) recognizing that the firm can do very little by itself,and so it should stay focused on its own core competencies.
D) all of these.
E) none of these.

Question

Quizplus · Accepted Answer

Encouraging employees to participate and invest in socially responsible activities and charities can benefit society by addressing important causes and issues while also promoting a positive image for the company. This can not only improve the company's reputation and bottom line but can also have a positive impact on the community and society as a whole. Focusing solely on maximizing profits (A) can lead to unethical practices and exploitation, while recognizing that the firm can do very little by itself (C) ignores the potential for positive impact through responsible business practices. Therefore, the best choice is B.

Marketing Enriches Society By