A marketing research project often begins with a review of the relevant __________ data.

Question

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Secondary data is already existing data that has been collected by someone else for a different purpose, but may be relevant to the research project at hand. Reviewing secondary data can provide a starting point for the research project and help to clarify the objectives and research questions. Primary data, on the other hand, is data that is collected specifically for the current research project. Conclusive data refers to data that is definitive or final in nature, whereas unfocused data is not relevant or useful for the research project. Structured data refers to data that is organized in a specific way, such as in a database, and is easier to analyze than unstructured data.

A Marketing Research Project Often Begins with a Review of the Relevant