The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions.
A) situational
B) psychological
C) shopping
D) interpersonal
E) all of these

Question

Quizplus · Accepted Answer

Selling umbrellas when it is raining is an example of situational factors influencing consumers' decisions. Situational factors are external and temporary influences that affect a consumer's behavior in a specific situation, such as weather conditions.

The Traditional Marketing Strategy of Selling Umbrellas When It Is