______________________ factors often override or influence psychological and social issues influencing consumers' purchase decision.
A)Situational
B)Extended habitual
C)Postpurchase dissonance
D)Interpersonal
E)All of these

Question

Quizplus · Accepted Answer

Situational factors such as time, location, and availability often play a significant role in influencing consumers' purchase decisions. Extended habitual factors refer to long-term behavior patterns, post-purchase dissonance relates to cognitive dissonance after purchase, and interpersonal factors relate to social influences on purchasing decisions. While all of these factors may have some influence, situational factors are typically the most immediate and impactful in the moment of making a purchase decision.

______________________ Factors Often Override or Influence Psychological and Social Issues