During the ______________ era,firms had excess capacity and used personal selling and advertising to generate customers.
A)production
B)sales
C)marketing
D)value-based marketing
E)retailing

Question

Quizplus · Accepted Answer

The scenario described in the question is characteristic of the sales era, which lasted from the 1920s to the 1960s. During this period, many businesses had more capacity than demand for their products and services, resulting in increased competition. To generate sales, firms heavily relied on personal selling and advertising.

During the ______________ Era,firms Had Excess Capacity and Used Personal