Christie has just started with a travel agency,and she has been offering clients and prospective clients a range of packaged tours.She is concerned,because the commissions she is earning on her sales are lower than she had hoped.Her colleague Peter,who has been with the agency for several years,is having a great deal of success by working closely with the clients,taking their suggestions and building customized tour packages for each one.Peter's approach is based on:
A)transaction-oriented marketing.
B)premium pricing.
C)his seniority at the firm.
D)special incentives from tour operators.
E)value cocreation.

Question

Quizplus · Accepted Answer

Peter's approach of working closely with clients, taking their suggestions, and building customized tour packages for each one is based on value co-creation. This means that the value of the tour package is not determined solely by the travel agency or the tour operator, but rather it is co-created by both the travel agency and the client. This approach can lead to higher commissions for the travel agent as clients are willing to pay more for customized packages that better meet their needs and preferences.

Christie Has Just Started with a Travel Agency,and She Has