The prevailing marketing strategy of the ______________ era was to find customers for inventories that went unsold.
A)production
B)sales
C)marketing
D)value-based marketing
E)retailing

Question

Quizplus · Accepted Answer

The sales era focused on selling the inventories that were produced, without much emphasis on specific customer needs or desires. This approach assumes that customers will buy what is available, rather than seeking out products that meet their specific needs.

The Prevailing Marketing Strategy of the ______________ Era Was to Find