Trey sells consumer electronics.He knows his customers weigh the costs versus the benefits associated with the different options available.He decides which products to offer and what prices to charge based on the way his customers think.Trey operates in the _________ marketing era.
A)production
B)sales
C)marketing
D)value-based
E)retailing

Question

Quizplus · Accepted Answer

Trey considers the customers' perception of value and decides his product offerings and pricing accordingly. This suggests that he operates in the value-based marketing era, where the focus is on creating value for customers and building long-term relationships.

Trey Sells Consumer Electronics