Global Segmentation,targeting,and Positioning (STP)is More Complicated Than Local STP Because

Global segmentation,targeting,and positioning (STP) is more complicated than local STP because

A) consumers may view their roles differently in different countries.
B) there are fewer franchising opportunities in global markets.
C) global consumer markets are almost totally homogeneous,making segmentation difficult.
D) most governments have rules against targeting consumers.
E) positioning almost always fails when attempted in a foreign country.