Global marketers are under constant pressure to shorten distribution channels in order to

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Shortening distribution channels can help global marketers reduce costs by eliminating intermediaries and reducing transportation and storage expenses. This is especially important in highly competitive industries where every cost-saving opportunity is crucial for maintaining profitability. Improving promotion efficiency, reducing trade deficits, affording tariffs, and meeting trade agreement guidelines are also important factors for global marketers, but they are not directly related to shortening distribution channels.

Global Marketers Are Under Constant Pressure to Shorten Distribution Channels