NCD Company wants to expand into the Mexican market.It has the financial resources,wants to control business operations,and had considerable success marketing to Hispanics in the United States.NCD will likely use __________ to expand into the Mexican market.

Question

Quizplus · Accepted Answer

Direct investment would give NCD Company complete control over business operations, which they have indicated they want. Additionally, they have the financial resources to make such an investment. A joint venture and strategic alliance would involve partnering with a Mexican company, which could limit NCD's control over business operations. Exporting and franchising may not provide sufficient control for NCD in the Mexican market.

NCD Company Wants to Expand into the Mexican Market