Graham had developed an extremely successful advertising and promotion campaign for a client in the United States.The client wanted to roll out the same campaign to markets worldwide,but Graham cautioned against doing this because
A) differences in languages,customs,and culture might make the campaign meaningless and ineffective in some markets.
B) copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of the U.S.market.
C) he had not applied for or received international certification that was required for working outside the United States.
D) he was unfamiliar with the code of ethics for advertising in other countries.
E) he did not have the budget for a global rollout.
Correct Answer:
Verified
Q41: When shopping for a car you notice
Q65: Which of the following is one of
Q66: During the early stages of globalization,in the
Q66: The most important consideration when a firm
Q68: Global marketers are under constant pressure to
Q72: Global segmentation,targeting,and positioning (STP)is more complicated than
Q73: Celia's firm has developed a breakfast cereal
Q74: Global segmenting,targeting and positioning is more complicated
Q77: In the 1970s and 1980s, _ dominated
Q78: Global pricing strategies should be consistent with
A)
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents