The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is
A) external.
B) easier to understand.
C) easier to control.
D) the same as the immediate environment.
E) fundamental to creating core competency.

Question

Quizplus · Accepted Answer

The macroenvironment refers to external factors that are beyond a firm's control, such as economic, demographic, technological, and cultural factors. On the other hand, the immediate marketing environment includes those factors that are closer to the company and can have a more immediate impact, such as competitors, suppliers, customers, and marketing intermediaries.

The Difference Between a Firm's Immediate Marketing Environment and Its