One problem facing advertisers is that consumers screen out messages that are not relevant to them.

Question

Quizplus · Accepted Answer

Consumers are constantly bombarded with advertising messages on a daily basis, and as a result, they have become skilled at filtering out those messages that are not relevant to them. This is becoming increasingly problematic for advertisers, as it makes it harder for them to connect with their target audience and get their message across.

One Problem Facing Advertisers Is That Consumers Screen Out Messages