The major text portion of a print advertisement that should arouse a desire for the product and move the consumer to action is contained in the

Question

Quizplus · Accepted Answer

The body copy of a print advertisement is where the main message and selling points of the product are explained in detail. It provides information about the product that is intended to generate interest, desire and ultimately, action from the consumer. The headline and subheads may grab attention, but it is the body copy that provides the persuasive argument for why the consumer should buy the product. The brand elements and photo credits are important, but do not necessarily lead to the consumer taking action.

The Major Text Portion of a Print Advertisement That Should