LeBron James,Alex Rodriguez,and other athletes are paid huge sums of money by companies for celebrity endorsements.If endorsements by these athletes create a clear understanding among consumers of the companies' products in comparison to competing products,they can help with the firm's __________ strategy.
A) product excellence
B) targeting
C) positioning
D) segmentation
E) customer excellence

Question

Quizplus · Accepted Answer

The athletes' endorsements can help the firm's positioning strategy by creating a clear understanding among consumers of the products in comparison to competing products.

LeBron James,Alex Rodriguez,and Other Athletes Are Paid Huge Sums of Money