When discussing the marketing planning process,STP stands for
A) strategies,tactics,and plans.
B) strategize,target,and promote.
C) segmentation,targeting,and positioning.
D) situation analysis,trend spotting,and planning.
E) sustaining,trending,and positioning.

Question

Quizplus · Accepted Answer

STP stands for segmentation, targeting, and positioning, which are the three key components of the marketing planning process. Segmentation involves dividing the market into smaller groups based on common characteristics. Targeting involves selecting which segments to focus on based on their attractiveness and fit with the company's capabilities. Positioning involves developing a unique image and message that appeals to the target segment and sets the product apart from competitors.

When Discussing the Marketing Planning Process,STP Stands for