Which of the following is the best way to build a sustainable competitive advantage using product excellence?
A) being the first to offer customers desired features,even if competitors can copy them easily
B) positioning the product using a clear,distinctive brand image
C) having the most features on each model
D) focusing on being cutting edge and continually eliminating older features that are still in use by customers
E) copying the market leader's features,but at a lower cost

Question

Quizplus · Accepted Answer

Positioning the product using a clear, distinctive brand image can create a sustainable competitive advantage because it creates a unique association in the minds of consumers that competitors cannot easily replicate. This is because a strong brand image is built over time through consistent messaging and positive experiences with the product. Being the first to offer desired features or having the most features on each model can potentially give a temporary advantage, but competitors can easily copy these features. Focusing on being cutting edge and continually eliminating older features may also not be sustainable as it can alienate current customers who still rely on those features. Copying the market leader's features but at a lower cost may lead to price wars and eventually erode profitability.

Which of the Following Is the Best Way to Build