When Jim attempted to persuade the executive board to allow his team to handle the market research,he mentioned the team's record on past successes with similar projects.By mentioning the team's record,Jim was trying to improve his effectiveness by:
A) establishing credibility.
B) framing for common ground.
C) using the social proof principle.
D) using the reciprocity/obligation approach.

Question

Quizplus · Accepted Answer

By mentioning the team's record of past successes with similar projects, Jim was establishing credibility for his team. This can make his argument more persuasive as people are more likely to listen to someone they perceive as knowledgeable and experienced.

When Jim Attempted to Persuade the Executive Board to Allow