In terms of the universal forms of influence,which of the following statements is NOT true?
A) People are more motivated to go after that which they perceive is scarce.
B) People often decide what to do based on what they see others doing.
C) The rejection-then-retreat approach forms the basis of the consensus/social proof rule in persuasion.
D) People view a behavior as correct in a given situation to the degree that they see others performing it.

Question

Quizplus · Accepted Answer

The rejection-then-retreat approach is a tactic used in the consistency/commitment rule, not in the consensus/social proof rule. The consensus/social proof rule is based on the idea that people tend to follow the actions of others, assuming that those actions reflect the correct behavior in a given situation.

In Terms of the Universal Forms of Influence,which of the Following