People view a behavior as correct in a given situation to the degree that they see others performing it.Advertisers are aware of this and persuade people to buy their products by telling them not necessarily how good a product is,but how strongly others think so.This is an example of:
A) social proof.
B) scarcity.
C) reciprocity.
D) commitment.

Question

Quizplus · Accepted Answer

This scenario describes social proof, which is the phenomenon wherein people look to others to determine how to behave in a situation. Advertisers are leveraging social proof by highlighting the positive opinions or behaviors of others regarding their product to persuade people to make a purchase. Scarcity is a different persuasive technique that emphasizes limited availability or urgency. Reciprocity involves giving something with the expectation of receiving something in return. Commitment refers to a person's willingness to follow through with a particular behavior or decision.

People View a Behavior as Correct in a Given Situation