Which of the following is the best source of information about in-person customer interactions and is particularly helpful in gathering specific customer information such as contact information and purchase preferences?
A)competitor sales data
B)Facebook and Twitter postings
C)sweepstakes entries
D)sales personnel
E)e-mails to customer service

Question

Quizplus · Accepted Answer

Sales personnel are the best source of information about in-person customer interactions as they have direct contact with the customers and can gather specific customer information such as contact information and purchase preferences. Competitor sales data, Facebook and Twitter postings, sweepstakes entries, and e-mails to customer service may provide some information about customer interactions, but they are not as reliable or specific as the information gathered by sales personnel.

Which of the Following Is the Best Source of Information