The process by which companies get new customers,keep the customers they already have,and grow the business by increasing their share of customers' purchases is referred to as
A)relationship marketing.
B)lifetime value marketing.
C)customer segmentation analysis.
D)share of customer.
E)customer relationship management.

Question

Quizplus · Accepted Answer

The process described in the question is known as customer relationship management (CRM), which involves managing interactions with current and potential customers to increase loyalty and sales. Relationship marketing, lifetime value marketing, customer segmentation analysis, and share of customer are all related concepts that contribute to CRM, but none fully encompass the entire process described in the question. Therefore, the best choice is E, customer relationship management.

The Process by Which Companies Get New Customers,keep the Customers