Geri was shopping at a local strip mall.Suddenly,her smartphone chimed to let her know that certain stores in the mall were offering coupons.This is an example of
A)retail filtering.
B)geofencing.
C)data mining.
D)geocaching.
E)collaborative filtering.

Question

Quizplus · Accepted Answer

This is an example of geofencing, a location-based marketing technique that uses GPS or RFID technology to send promotional messages or offers to customers when they enter a specific geographical area, such as a shopping mall or a retail store. The smartphone's notification system uses the geofencing technology to send Geri alerts about the offers available in the stores located in the strip mall.

Geri Was Shopping at a Local Strip Mall