Any point at which a customer and the company come into contact is called a
A)sales point.
B)communication point.
C)touch point.
D)marketing point.
E)value point.

Question

Quizplus · Accepted Answer

A touch point refers to any interaction or encounter between a customer and a company, whether it happens online, in person, or through any other communication channels. This can include visiting a physical store, browsing a website, calling customer support, or receiving marketing emails. By identifying and optimizing touch points, companies can improve customer experience and build stronger relationships with their audience.

Any Point at Which a Customer and the Company Come