A business is trying to determine which customers buy its products online versus going to its retail stores.By doing so,the firm is engaged in which step of the customer relationship management process?
A)storing and analyzing information
B)gathering specific customer information
C)understanding how customers interact
D)identifying current customers
E)utilizing analysis to build customer relationships

Question

Quizplus · Accepted Answer

The firm is trying to understand how customers interact with its business, whether online or in retail stores, which is a part of understanding customer interactions.

A Business Is Trying to Determine Which Customers Buy Its