A company that tracks customers' shopping patterns and then sends them sales offers that complement their previous purchases is engaged in
A)lifetime value marketing.
B)customer relationship management.
C)target market segmentation.
D)share of customer management.
E)customer segmentation analysis.

Question

Quizplus · Accepted Answer

This scenario describes a customer relationship management strategy. By tracking shopping patterns and tailoring sales offers, the company is working to build a relationship with its customers and improve their overall shopping experience. This approach is focused on improving customer loyalty and retention over time, which aligns with the goals of CRM. Lifetime value marketing, target market segmentation, and share of customer management may be related practices, but they do not capture the breadth of activities involved in this scenario. Customer segmentation analysis is too broad of a category to provide a specific answer.

A Company That Tracks Customers' Shopping Patterns and Then Sends