What group of people in the company develops the content for sales playbooks?

Question

Quizplus · Accepted Answer

The corporate marketing department is typically responsible for developing the content for sales playbooks, as they have the expertise in messaging, positioning, and creating compelling content that resonates with target audiences. They can also work closely with sales teams and sales managers to understand the specific needs and challenges of the sales process and incorporate that into the playbook.

What Group of People in the Company Develops the Content